Breathing new life into a trusted brand
Breathe Right Brand Refresh
Creative Direction, Branding & Packaging Design, Design Strategy, Copy & Print Production
Client: Foundation Consumer Healthcare | Agency: Product Ventures
Breathe Right, a brand synonymous with nasal strips, was losing market share due to copycat store brands and an aging demographic. To appeal to a younger market, Breathe Right wanted to broaden beyond just a sleep aid. Born in sports, they wanted to convey that you could use their product “anytime, anywhere.”